People are slowly gravitating away from the most traditional social mediums (traditional? How old am I?) and hopping on board with the new, more fresh places to be cool.
While YouTube has been around for quite some time, it is only getting more popular as users are seemingly growing tired with the censorship of sites like Facebook and Twitter (Minds is a new platform I’m liking) and pushing towards less, how do you say, politically inclined platforms; more on Facebook later.
Snapchat may be looking at a $25 billion valuation “with price guidance now likely to be $1-$2 above the $14-to-$16 estimated price range for shares”.
They have planned to sell 200 million shares at the price listed above, which would raise over $3 billion for the company. This would make it the largest IPO on American soil since Facebook went public with $16 billion in 2012. Comparatively, in 2013 Twitter got $1.8 billion, which all of course look like peanuts next to the $25 billion of Chinese super power Alibaba.
Despite the criticism of Facebook mounting by the month, they recently hit an all-time high in their stock, why? Instagram, which they own. Instagram has been following the style of Snapchat which is spearheading its success, which begs the question: What can Facebook do to keep up?
With Twitter fading in the rear-view mirror, Facebook is doing what made Instagram popular (and Mark Zuckerberg rich), take others’ ideas and make them better. Facebook is adding new features to compete with the job search platform LinkedIn.
A company spokesman recently told Reuters “Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates,”.
It only makes sense, although this writer would prefer for everything not be filtered through social media. Besides, anyone will tell you that a successful job interview requires going to the company’s website to learn more about them. On the other hand, most (companies) put their heart (content) on their sleeve (Facebook) anyway.
Lastly, YouTube is making giant bounds and attempting to save the cable TV industry on their own. YouTube recently captioned over 1 billion of their videos to help out those with hearing issues.
That is essentially where the nobility stops and business begins, as YouTube star Philip DeFranco announced, the media giant is going to be offering YouTube TV; a subscription-based service for, you guessed it, Cable TV.
No doubt this is because Cable TV subscription numbers are getting really low, and news-media giants are noticing no one is tuning into them anywhere near the rates they are watching Joe Rogan, Alex Jones or the aforementioned Philip DeFranco on YouTube.
A desperate attempt to get money by the networks or a noble attempt to save jobs and content variety by Google? Either way, it seems YouTube comes out on top and has nothing to lose by giving a large audience a chance to see more content.
Let us know what you think in the comments.
If you haven’t heard, social media is everywhere. Whether it’s Facebook, Twitter, YouTube, Instagram, Snapchat (do I go on?) there are, believe it or not, some do’s and don’ts for these platforms.
Most of the following can be avoided with careful research, citation and not trying to do ‘what’s cool’. It’s especially paramount for tech companies. Trying to duplicate what’s consider ‘edgy’ or ‘cool’ can come back to bite you and the internet really doesn’t like copy cats.
Here are a few simple tips to help you avoid some bad PR and the headaches that come with it.
Be Careful What You Share
As much of a laughing stock the term ‘fake news’ has become by those who coined it, misleading posts are everywhere. Unfortunately, some people are willing to lie to get clicks/their point across, don’t be one of those people who shares controversial images without knowing their origin.
Whether it’s images meant to look like something they aren’t or false claims, sharing something without knowing the origins or if it’s true can have devastating implications. If you haven’t read what you are sharing, don’t share it.
Believe it or not social media was designed for being social, not commercialism. But as time goes by every single medium falls into the greedy hands of capitalism and starts doing promotions. There now exists a relationship between users and businesses that mustn’t be taken advantage of, or face the dreaded ‘unfollow’ button.
Do your best not to spam with offers or advertisements on your page. You’ve got to create a relationship with your followers where you are sharing interesting content more often than not, and then slide your promotions in seamlessly.
While promoted posts on social media will appear to those who share the interests, the only way to get people to share/view your stuff is to put interesting or read-worthy content out there. Otherwise, platforms like Facebook and Twitter have ensured less people will see your content if it isn’t paid for.
Don’t forget free stuff, everyone loves free stuff! Promotions for give-aways of items that most people like across the board usually get a lot of attention. Think along the lines of prizes that are hard to obtain for the common 9 to 5 consumer: sports tickets in sports crazy town, concert tickets for a big-name artist, new tech like phones or headphones or basically anything for which quantities are limited and lines are long.
Don’t Stop, Updating
This is especially true for YouTube and Instagram; daily users of these platforms will really get into a groove and if the content satisfies their needs they will become loyal followers.
Whether you are updating once a day, week or month, make sure to be consistent. If followers get a taste of your content every Monday, and you miss consecutive Mondays, those users will lose faith and likely stop checking back. While a large amount of followers looks nice, it’s not the number you should be most concerned about. Rather clicks, interactions and viewer retention.
Avoid Political Stances
No matter where you are on the spectrum, ‘keyboard warriors’ are going to poke holes in you faster than you can update your feed. Be professional at all times (especially when responding clients who aren’t tech savvy) and avoid giving opinion on the politics de jour.
This does too include ‘accepted viewpoints’, no one really wants to hear it from non-news organizations, sorry. When you take a stance to support your favourite local business’ rights, whether you deem necessary, it comes at the risk of putting off a lot of potential customers and forever links you to this point of view.
Don’t fall victim to the “gotta get in on the action” mentality, unless it’s a fun, non-political trend, because people see right through that these days.
Don’t Ignore Analytics
Last but certainly not least, social media provides some of the best analytics out there, most of which are free of cost.
YouTube tells you how long people are watching and what they are watching most, while Twitter tells you how many people have seen and/or clicked on a link.
They will all tell you your demographics down to their age, gender, city and more. Use these as much as possible, right down to what time and which day of the week most of your followers view your content, for example.
Pretty handy stuff.
In a world that doesn’t like being advertised to, tread lightly on social media, capitalize on trends without coming across as one-sided or trying to take commercial advantage of bad moments in time. Be consistent and reward loyal followers with content and of course, free stuff.
Article written by: Andrew Chapados