Events to foster the entrepreneurial spirit.


May 1, 2017 Meg Marshall0

Insurance. It can sound like such a scary thing, but it really doesn’t have to be. In fact, it can be really helpful and may be a legal requirement in some circumstances. If an entrepreneur has never had their own business before or never needed commercial liability it can be very overwhelming. It is important to note that home and auto insurance are usually considered separate policies than commercial liabilities and coverage. We caught up with KASE Insurance, who specialize in small business, manufacturing companies, commercial needs and have a big heart for startups. We spoke with the fun, dynamic yet extremely knowledgeable partners of KASE. Stanislav Kojokin and Arian Ebrahimi provided some phenomenal insight and provides various examples and stages of what type of insurance might be needed. 

Arian and Stanislav of KASE Insurance give some amazing tips to consider when to insure a startup.

Q: Why should a startup get insurance?

A: Many startups believe that they are not big enough to need insurance and want to wait until more sales are generated or more assets are purchased. The reality is that having insurance should be in the budget from day one. As soon as a company starts operations and has customers, protection is needed.

Q:  Even if a startup is an app (application) and NOT producing any tangible products, would they still need insurance?

A: If the startup is generating revenue, they need liability insurance to make sure they are protected. Even if the company does not have a tangible product, their customers could claim that they suffered a loss as a result of the professional advice or the completed operations of the start up, at which point the start up would have to defend itself.

Q: Are there certain legal documents that would classify a company as a startup?

A: No.

Q: At what stage or point should a startup consider insurance?

Insurance needs should be considered part of the budget of a startup, suggests KASE Insurance.

A: It will be a great idea for you to consult with an insurance advisor before any of the following:

KASE Study #1: Start up company about to launch the beta version of their new product or software. Their client asks them to provide proof of insurance before signing a contract.

Insurance solution: Errors & Omissions Liability (E&O), Cyber Liability

Why is it important:  This insurance coverage helps protect professional advice- and service- providing individuals and companies from bearing the full cost of defending against a negligence claim made by a client, and certain damages awarded in such a civil lawsuit. The coverage focuses on alleged failure to perform on the part of, financial loss caused by, an error or omission in the service or product sold by the policyholder. These are potential causes for legal action that would not be covered by a General Liability Insurance Policy which addresses more direct forms of harm. Cyber/Network Liability can usually be added to an E&O Policy to protect your exposure of a network going down or private information leaking and causing financial damage.

KASE Study #2: The start up company has outgrown the co- working space, and is looking to move into the new private office. As a condition of the new lease agreement, they are required to provide proof of insurance to the new landlord.

Insurance solution: Commercial General Liability and a Commercial Property  

Why is it important: Commercial General Liability covers bodily injury or property damage cause to a 3rd party. Commercial Property coverage protects a business’s own business property within the office.  This policy can also cover the loss of use of the premises in the event of a covered loss such as a fire.

KASE Study # 3: You are trying to put a board in place made up of experienced industry veterans. One of the potential candidates is asking you if he will be covered under your company’s insurance policy.

Insurance Solution: Directors & Officers Liability (D&O) Insurance

Why is it important: Provides coverage for a loss as a result of a legal action brought for alleged wrongful acts in their capacity as directors and officers of the company

KASE Study # 4: You have hired employees to help you grow your start up.   

Insurance Solution: Employment Practices Liability

Why is it important: Protect your organizations against employee suits for discrimination, wrongful termination, sexual harassment, failure to hire, etc. The key here is to remember: Even if you are in the right, it doesn’t mean you will not have to defend yourself.

KASE Study #5: Your business cannot operate without you the founder, or one of your key employees. Investors are concerned about the company’s future should something health related happen to that individual.

Insurance Solution: Key Person Insurance

Why is it important:   

The insurance company will a lump sum of tax free money to the corporation. These funds can be used to compensate for the loss of sales or the cost to hire a replacement for key individual.

KASE Study #6: You want to attract and retain the right talent to help you grow your business and are in search of employee incentives.

Insurance Solution: Employee Benefits- Health coverage

Why is it important: Your employees will have piece of mind when it comes to health-related expenses should they have health related issues.

Q: What are common components that are included in insurance policies (specifically for startups)?

A:  First and foremost, the startup should obtain a commercial general liability policy to cover their products and their completed operations. Depending on what the startup does, they may want to consider errors and omissions insurance as coverage for professional liability is typically excluded from a commercial general liability policy.

Q: Why does KASE insurance like working with startups?

KASE Insurance specializes in commercial insurance and can truly help startups!

A: KASE Insurance is a start up! We know the struggles startups go through in getting the attention they need. Startups are often neglected because of their small size and potential for failure so as a result, they are not usually getting the right attention from their insurance brokers. KASE Insurance prides itself in being an active resource for insurance and risk management for companies of all sizes.

Q:  What are some of the common mistakes that startups can encounter if they don’t have insurance?

A: Many startups will consider insurance when their customer or a landlord is asking for proof of the coverage. At that point, the startup may be scrambling to find insurance and will likely purchase what is readily available to satisfy their contracts. With more time and attention, an insurance broker can shop the market and find a more suitable product for the startup to buy.

Now, please. Do yourself a favour and get some insurance and do not jeopardize your idea, team and dream.  

A big thank you to Stanislav and Arian from Kase for lending their time, insight and knowledge to better prepare and protect fellow startups and entrepreneurs.


April 17, 2017 Meg Marshall0

Twitter was one of the first social media platforms that took the world by storm. Created in March 2006, it now boasts 319 million users worldwide according to From churches and not-for-profits to celebrities, up and coming companies and big national brands, Twitter has created a way for people to connect and do business with one another. The creation of Twitter parties or Twitter chats help create a virtual meeting spot for like-minded individuals to come together to discuss and collaborate. Here at Startup Tech Unleashed, we hope to bring people together and host monthly Twitter chats, usually in a question and answer format.

How Does it Work?

  1. To begin, a host and/or moderator will predetermine a date, time and topic. Be sure to know the correct timezone that it is being held in!
  2. Know the hashtag for the chat. This is important because it allows users to find and be found during the chat throughout the Twitterverse. Be sure to include the hashtag in all responses. And if enough users are participating, maybe the hashtag will become a trending topic (this refers to the column found on the left hand side on a desktop view, noting the top 10 hashtags in a given area). 

  3. Upon the start of a chat, introductions are made. If users also state their location, it is fun  to be able to reflect back and see what the reach of the chat was. Was it locally, provincially, nationally or even internationally?
  4. It is crucial to adhere to the syntax of questions and answers so that moderators and other users understand what comments/answers belong to which questions. Here is a sample of how things will appear: (insert diagram). As participants see other responses and want to respond to questions earlier in the chat, they simply need to just use “A1 – xxx” or “A3 – xxx”. Again, this just ensures easier organization and logistics for everyone. 

  5. Be an active participant! A chat in only as effective as the participation. Add insightful thoughts and recognition. Favourite and like other participants’ responses and also show support by retweeting. Not everyone is going to agree on everything. And that is ok, however it is important to be clean, play nice and treat others with respect. Providing constructive criticism can be done in a positive manner. What is awesome is when everyone shares resources, suggestions and give kudos to others who provide great insight.
  6. Continually check the hosts’ account for the most recent questions asked. Also, enter the chat hashtag into the Twitter search bar. Select the tab titled “Latest” to see the comments being left. If “Top” is selected, only the most active comments are shown i.e. the posts with the most “likes” or “retweets”. 

  7. Have fun! This is key! Make some new connections and friends. 
  8. Should any questions or concerns arise, be sure to flag them to the host and/or moderator by sending them a direct message or tagging them in a comment.

We look forward to meeting and chatting with everyone soon. Check the events section of Startup Tech Unleashed to determine when the Twitter chats will be held.



March 6, 2017 Meg Marshall0

Welcome to the Toronto Waterloo Corridor. And guess what? Startup Tech Unleashed is certainly right smack in the middle of it. Both of our current Ontario monthly meetups are a part of this integral concept.

What is the TOWR Corridor?

It is a geographical segment of Ontario that stretches from Toronto and surrounding area to the Waterloo and surrounding area. According to Google Maps, the distance is 114 kilometers from city centre to city centre. Driving by car, it is a reasonable 90 minute trek down the 401.

It has been adopted by mayors of all cities, which include John Tory of Toronto, Berry Vrbanovic of Kitchener, and Dave Jaworsky of Waterloo. In fact, all 3 mayors visited Silicon Valley in April 2016 to entice American companies to expand operations in the Toronto Waterloo Corridor. The Toronto Star reported that Tory talked up, “…maternity leave, healthcare and Toronto being a safe city with mention of the diverse politics currently embroiling the US contrasted to Canada’s barrier-breaking and down to earth political leaders”.

What to Expect?

Innovation lives here in the Toronto Waterloo Corridor with 16 colleges and universities producing top talent.

All cities involved have created many programs and resources for startups and small businesses. In Toronto, the City has launched Enterprise Toronto and Startup Here Toronto. In Waterloo, hubs called Velocity and Communitech exist embracing talent and innovation.

The talent pool is enormous, diverse, and extremely well educated. notes that 6 million people make up this talent pool. With a total of 16 colleges and universities in the Toronto and Waterloo cities, the studies and programs of graduates is quite broad yet also very specialized. Many companies introduce themselves to schools and student before graduation to scoop up some amazing graduates. Alternatively, many people with fantastic work experience also reside in these areas.

Join in the movement like that of big organizations like Google, Facebook, Shopify, Amazon, Sales Force or begin the journey of building a startup here. This is where you want to be!


March 3, 2017 Meg Marshall0

Numbers have stood the test of time and should not be overlooked. We live in a world where numbers help us make important decisions from profit and loss to predicting growth and sustainability. With so many numbers coming every which way, they collect and create large pools of data. Luckily, there are organizations that can help us navigate these for those that may become overwhelmed by so many numbers.

We got the chance to meet up with Lewis from the Liberty Village based startup called ThinkData. They are “…changing the way we interact with external data”. He answers some questions on why he loves the startup world.

Q: What have some of the challenges been as a startup?

A: One of ThinkData’s cofounders, Bryan Smith, reminded me recently that the definition of a startup is, to him, a group of people who are trying to solve a problem with limited resources. For us, making external data available to businesses is a constantly evolving problem, but if it was easy someone would have done it by now. One of the challenges is not only developing an infrastructure that supports external data but also educating people on how valuable the resource actually is.

Q: What are some of the successes been as a startup?

The great people of ThinkData taking a break from data analysis and enjoying the company of one another. Photo courtesy of ThinkData.

A: Measuring success as a startup can be difficult, but I’m personally very proud of ThinkData’s platform, Namara, which is solving the problem of external data access. Breaking down the silos that separate data sources, standardizing tons of data, and just generally making it easy to use is no small feat. We were also fortunate enough to have been selected by the C100 as one of 20 companies that participated in their 48 hours in the Valley program, and in 2015 we were recognized by the Canadian Innovation Exchange as one of that years hottest companies. But really any startup that’s been around for a couple of years and has clients who are happy should consider themselves incredibly successful.      

Q: Name some of the most useful resources that any startup should tap into?

A: Toronto has become a really fertile breeding ground for startups. There are a few reasons for that, but I think that there’s been a really important focus on tech development in recent years and without them things would be a lot more difficult. We work very closely with MaRS and they’re doing great work. It’s also important to introduce yourself to other businesses in your community through a BIA network. Having a beer with someone sometimes turns into an amazing partnership opportunity.

Q: How could a startup of any size use data in their business development?

A: I don’t come from a data background, so I’m very sympathetic to the reality that when a lot of people hear “data” their eyes start to glaze over. Most businesses are already using data in their decisions, even if they’re not really aware that they’re doing so. But if you’re only using your own data, you’re really only seeing one piece of a much larger picture. Increasingly, external sources of data are the secret sauce that any company of any size can use to vault themselves to the next level of development. It’s really just a matter of starting with something small and seeing how it works for you. There’s no one-size-fits-all data, but there’s definitely data for everyone.  

For the curious minds out there – Statistics Canada is releasing the 2016 Census data in phases throughout the year. ThinkData can certainly help your startup or organization mine the numbers that are meaningful to your business. See below for the release dates of data as per the Statistics Canada website:

  • February 8th, 2017 – Population and dwelling counts
  • May 3rd, 2017 – Age and sex, Type of dwelling
  • August 2nd, 2017 – Families, households and marital status, Language
  • September 13th, 2017 – Income
  • October 25th, 2017 – Immigration and ethnocultural diversity, Housing, Aboriginal peoples
  • November 29th – Education, Labour, Journey to work, Language of work, Mobility and migration

To learn more about ThinkData, visit them online or follow them on Facebook and Twitter.


December 30, 2016 Meg Marshall0

Startups come in the form of many ideas, industries, and innovations. Many of the common types of startups include fintech, apps, healthcare, and tech. The Post Office Sound, located in Liberty Village, doesn’t exactly fall under any of the standard categories. They are making their mark (or in this case sound) in the music production business. We caught up with Chris Martin, owner, founder and executive producer of The Post Office Sound. It is a good thing the word “Sound” is in their company name as they have been mistaken for a mail depot many times.

Chris provided some very profound, personal and encouraging words.

Q: What was the inspiration for The Post Office Inc.?

Meet Chris Martin. Owner, founder and executive producer at The Post Office Sound.

A: From the moment I was introduced to it in grade 10 tech, I fell in love with creating music with computers. As a hobby, I found it extremely cathartic.

Eventually, through some friends, I found a way to make money doing it, composing music for TV commercials. After some time freelancing for other companies, and some success, I realized I wanted to leave my 9-5 and pursue it more aggressively. I also saw a way to do things a bit differently than I had experienced them being done, working for other traditional agencies, and this first thing I realized after deciding all this, was that I needed a home for the community I was planning on building and I needed clients to take me seriously. So with a lot of help and effort, and the same amount of luck, I was able build out The Post Office in Liberty Village.

Q: What were some of the challenges that you have been faced with?

Long hours are spent in the studio, creating many different projects at Post Office Sound.

A: I’ve faced a lot with my team in getting here. When you start out and put everything you have into establishing something, it leaves you pretty vulnerable and a bit on the edge. Any missteps, and everything can come crashing down.

When first setting up, I leased and started building out a facility in a space on Spadina, in Chinatown, that was sold out from under me shortly after. I was told to leave as a result of this outside transaction, and ended up having to fight for proper compensation in a lease agreement lawsuit that held up my start-up funds and the start date of my shop by 6 months. In the end, we won, but it was a huge setback.

We’ve had delinquent clients who don’t pay for months, which, when you’re starting out and your bills are monthly, can really put you in a bad place.

Also, our 3rd year in, when we were just starting to become comfortably profitable, the property tax in our neighbourhood went up considerably, and my building passed it down to us through our TMI’s, hiking our rent up by close to $2,000 more per month, and setting us back quite a bit of progression. I’ve had equipment malfunction weeks after the warranty expired… all kinds of stuff.

You just have to be resourceful, keep your eyes on the target, and keep chugging along.

Q: What resources have helped you succeed that any startup should consider?

A: Savings, family, credit cards, determination, and faith.

At the start, there’s a lot going on, and you can dig a bit of a hole trying to get things going. The initial investment of building a proper recording and mixing facility is a costly one, and in my case, I really didn’t have a lot to work with. So, I had to stay mindful to be as resourceful as I could, so I didn’t dig a hole I couldn’t get myself out of.

I did things like hire the best studio designer and contractor around, but then didn’t hire their staff, and did the labour, under them, myself with my friends.

The banks aren’t generally interested in giving a young guy a substantial business loan to build a recording studio lol, and I didn’t seem to qualify for any grants for one reason or another. So the resources that enabled all of this have always come from within my direct community. Without my family and friends, and a lot of resourcefulness and hard work, this place simply would not be… that and Visa.

Q: How do you keep yourself and your team motivated?

Even with all of the amazing technology in the studio, sometimes playing on a classic piece is what is needed.

A: That’s one thing we don’t seem to have much trouble with. Everyone on the team, is here because they love what they do, and because they’re extremely good at what they do. We also engage heavily with our creative community. There’s a lot of give and take between the creatives we employ and the independent creatives in the music industry here. We established a symbiotic system where we have somehow meshed artists, brands, post production, and immersive technology research and development into a mutually beneficial upward spiral of content development.

That coupled with the fact that we are boutique, means we can be really selective with the projects and partners we take on. The entire team has a hand in choosing the culture of the company, the clients we engage with, the jobs we engage on, and how we approach it all, so the team as a whole, are excited and interested about everything we put our time into. In the last few years we’ve hit a great stride within VR audio space, and the team have had the opportunity to continually dive deep into cutting edge sound design work, which we are all really passionate about. That is what keeps us all engaged… pushing the frontier.

…be resourceful, keep your eyes on the target, and keep chugging along. -Chris Martin

Q: Name some of your great accomplishments?

A: We have had some great wins as a team. Starting out, breaking into a new industry, packed with existing and long-standing relationships, trying to sway clients over to your service is a tough grind. We’ve been underdogs on more job pitches than I can count, and a lot of them have went our way due to the strength of the community that call our place home. I’d say that that’s one of the biggest accomplishments here. Just the fact we are here based on cultivating a thriving community of busy creative and technical explorers. That’s a pretty great feeling.

This pioneering has allowed us to collaborate with some huge brands and artists that we really are proud to have worked with, such as; Chance the Rapper, David Cronenberg, VICE, The Toronto Raptors, JRDN, Nike, Samsung and tons more.

I’m extremely proud of the developments we’ve made within VR audio, and the jobs and clients we’ve been lucky enough to work with in that space.

We’ve also helped catapult talented artists careers through our work with Team Back Pack, such as John River. And we’ve developed a number of acts for Universal and so on… I dunno, it’s mainly just the community.

Q: If you didn’t open The Post Office Sound, what do you think you would be doing?

A: Before this, I was working PR at a few life style brand agencies. If I hadn’t done this, I’d probably be working at an advertising or marketing agency, or for a creative house, somewhere in the art direction realm. That’s always something I’ve been deeply interested in, and as of recent, a few part time/consultant type opportunities have been present, and I’m mulling them over… so who knows.

Q: What is some of the best advice you have ever been given? And what advice would you give to other entrepreneurs and startups?

Looking out from the sound proof studio.

Keep Going – Chris Martin

That’s the biggest thing. You can’t give up on your dream. Once you start this path, if you want to see success, you have to keep going. Keep refining, keep growing, and advancing. One day you’ll look back and be shocked at how far you come and how much things have evolved.

A big thank you to Chris Martin. To learn more about their incredible work, follow them on Facebook, Instagram, Twitter or visit their website.


December 23, 2016 Meg Marshall0
We are getting closer and closer, day by day, minute by minute to Christmas. If you haven’t found a gift for that entrepreneur, go-go-go person on your list, we have a few suggestions.
Extra Charging Cable
7 different cellphone charging plugs adapter from USB isolated on white background
This is one of those things that we all hate to buy. But when we lose, break, or forget the magic source of power, it can be critical. Give the gifts security and convenience with an extra charging cable. Just be sure to know what device the recipient uses. Buying an iPhone charger for an Android might be problematic!

Plants and Greenery

A simple mini plant to help spruce up a work space. Photo taken by Meg Marshall.
Sometimes when we work too much indoors at our work spaces, we forget what the outdoors looks like. Plants or little succulents can add warmth, inspiration, and cheer. Have fun with the type of plant (or even flowers) but know how responsible the individual will be who is receiving it. Something low maintenance like a cactus is always an easy gift.

Coffee Gift Cards

Gift cards are always a good fit and a great choice. Photo by Meg Marshall.
Coffee and tea are often the fuel that many people need to get through the day or for a nice pick me up. It is good to have a gift card handy to easily order and enjoy whatever is desired. No need to worry about taste preferences since many coffee shops and cafes can custom make orders. This is an easy win of a gift (to both give and receive)!


Just one of the many pieces of artwork available for rent or rent to own options through Partial Gallery. This piece is by Julie Gladstone.
Give the gift of art. It is easy to get lost into our space and execute the same routine day in and day out monotonously. Similar to the idea of giving greenery as noted above, adding art can liven up a workspace. Simple pieces of art can be found at local galleries. For larger pieces or the option to change it up more often, consider a service like startup company Partial Gallery.
Whatever is celebrated, we wish everyone a happy and safe Holiday season! We look forward to great initiatives, reconnecting with all of you and many successes in 2017!


December 9, 2016 Meg Marshall0

We’ve all been there. Under the gun to get that project done for a tight deadline. Client meetings and presentations are looming ahead but there is still so much to get done. We have rounded up 5 keys tips to help ease the pain, burden and frustration to get the job done. These are all tried, tested and true too!



Many people may already know about this key resource called Fiverr. But for those that don’t, this will be a life saviour. In essence, it is a marketplace of freelancers who have varying skill sets from SEO to web development to graphic work. In many cases, work can be completed within 24 hours for a very inexpensive fee.

 Join the Local Neighborhood Association


Community or resident associations exist in many neighborhoods, The LVRA (Liberty Village Residents Association) is the biggest one in Canada, and possibly North America. Post what job is needed. Many times, local yet talented neighbors can lend a hand and often immediately. There could be so many hidden resources just a few hundred feet away from needing help putting a shelf, to graphic design and development work to accounting advice!


Know Where the Local Internet Cafes Are

A neighborhood internet cafe. Photo courtesy of Meg Marshall.

It may be 2016 (almost 2017) but these hole in the wall establishments, known as Internet or Cyber cafes still exist. They are often open late and have printing services available. So when the internet stops working after hours in the office or at home, make a mad dash to an Internet cafe. Printer ran out of ink? Head on over to the Internet cafe to help meet the deadline.

Join Zipcar




There is a crucial document for the project all the way on the other side of the city. The delivery person just called to say he is no longer available and the proposal is due in the hands of the prospective client in an hour. Get around the city stress free and when you need to with the ease of Zipcar. With over 800 vehicles throughout Toronto and beyond, there is a vehicle near you. Drive by the hour or by the day with gas and insurance all included. It really doesn’t get much simpler than that!

Zipcar has a great offer for Startup Tech Unleashed members and readers. Use code ZIPTECH20 to receive $20 in free driving credit and receive a special annual membership rate of $35. Click here to get started!

Never Underestimate Coffee


Coffee helps many of us start the day with it’s caffeine properties. Whether there is an old standby shop that brings comfort and familiarity or the nearest Starbucks will suffice, coffee helps us get the job done. The Coffee Association of Canada stat that 2/3rds of Canadians consume 3.2 cups/day. And even more when there is a deadline in sigh. Never underestimate the power of coffee!

Did we miss any tips? Comment below and share!


September 13, 2016 Anas Shaikh0

In today’s business world, we need efficiency and portability if we want to get our work done fast and smooth. The key to being stress-free is to always stay connected when needed and be able to accomplish goals while on the go.

So we are introducing to you, a list of the Top 5 apps that can bring some ease in your life to an extent, help you with your business and find innovative ways to carry out operations and meetings


Concur– An app that keeps track of all your business travelling expenses ranging from expenses to invoices. The app acts as a platform that helps the employees and the management to stay on the same page on the spending packages and strategies. Cloud-based, hence easily accessible from anywhere.             The company has a wide range of clients from small Startups to the Fortune 500. Flexible when it comes to scalability and finding the right kind of solution for your business when it comes travel, expenses, and invoices. Available for all platforms.


Asana– One of the best apps for Project management. You definitely need to try this app out if you are a productivity enthusiast. Great at workflow management, you can share and work on a project with 15 members with the free version. Useful to set daily objectives and keep up to date with relevant information rather than just by the use of emails. Smooth design, easy to use UI, great value when it comes to offering free services. Available for all platforms.


Zoom– One of the top video and web conferencing service app. 3rd party surveys conducted on the app showed a whopping 94% of users liking it better than its competition. Meetings can include 25 participating video streams, host up to 200 viewers or listeners, and include 10 or more hosts. Available for all platforms.


Wordswag– For businesses that need a lot of visual art to be displayed on their social media platforms, this app is really helpful. Very useful when it comes to acting textual art to your pictures with no compromise in quality whatsoever. Also provides a range of jokes, thoughts, and quotes already provided by the app to be used. One of the best apps to use when you need to be consistent with your art on the social media and create engagement and have people like and follow your page or profile. Available for IOS and Android.


RescueTime– If you spend too much time on social media and feel like it is distracting you and is affecting your overall productivity, then RescueTime is the solution. The app will give you a rundown what apps and websites you spend most of your time on and enables you to set goals so you can increase your productivity over time. The premium version also helps lock some website, track offline activity etc. Available for all platforms except IOS.

That’s it, for now folks, stay tuned for more of our upcoming blogs to be updated with the top 5 categories related to the tech and professional criteria.