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As any marketer will tell you, attention spans are not what they used to be. With so much information and content available – at all times – it’s become increasingly difficult to reach consumers. How do you break through the noise?
More and more, brands and marketers are replacing traditional marketing and sales jargon with storytelling, creating engaging content that is educational and entertaining.
“Everyone loves a good story,” and for good reason: stories are personal and emotional; they build trust with the storyteller; and most importantly, they capture and hold attention.
Join us for a discussion on the art of storytelling through content marketing. Learn how panelists have found brand success by creating a memorable experience for their customers, and their content strategies to keep people engaged in the age of distraction.
– Andrew Rusk, Head of Marketing Communications, Canopy Growth Corporation
– Mindy Loverin, VP Strategic Initatives, Shutterstock Custom
– Meghan Sharp, Social Media Manager, Wealthsimple
– Moderator: Jason Field, Founder & CEO, BrainStation