A lot of talk is circulating around which companies will get into the virtual reality (VR) game, as well as the ‘augmented-reality’ sphere for 2017.
To jump right into it, it’s no surprise that companies want you to wear their technology now, from Apple Watches to fit bits, to Oculus Rift, more and more devices and apps are popping up to give a POV look of the world around us.
Enter Spectacles by Snap Inc., aka Snapchat for your face. The glasses seek to provide you with text-message updates, mapping and of course taking a photo/video of whatever it is that’s in front of your face. The downside? Once people know you are recording them, they most certainly act different. This has the potential to turn society into a very somber, Eagle Eye-like type world if everyone thinks they are being video-taped.
As Graeme Lawrie of The Telegraph points out, it’s very easy to see VR making its way into classrooms. Imagine not just reading about the battles in the American Civil War or watching video from inside the House of Commons, but putting on a headset and reliving it.
With so many 360-degree driven videos and apps out there, the content is only growing. What an amazing teaching tool this will be for faculty and kids, who will no longer have to simply imagine being there the next time Justin Bieber fights a paparazzo.
You knew it was coming, and you probably know it’s the first thing most people thought of. UploadVR reports that the Adult Video News Awards now has trophies for Best VR Scenes. While it’s true as the article states that “VR’s most important goals for 2017 should not include “the ultimate simulated sexual experience” instead they need to be centered around driving the core technology forward which means better image quality, faster frame rates, better scaling, and improved depth of field.”; it’s pretty much inevitable and we would be fools to try and stop it.
Let’s just hope that being in a VR world doesn’t result in a spiking incline of people being caught in compromising situations.
This Guardian article points out another obvious transition, the world of video games is about to get a lot more intense. Being inside the helmet of an NFL player or driving a tank looks so much more realistic from the inside out.
Expect the biggest brands to spearhead these initiatives: Activision (Call of Duty), EA Sports and more. Of course with this comes risks such as seizures/dizziness, and of course the token “teaching kids to be violent” claims that always come with new generations in gaming. The minority effects will be there, so if you plan on investing in this type of tech, beware of the hate that comes with it.
Vlogging and more social interactions are likely to take the forefront along the lines of how Snapchat is using the technology. YouTube celebs are going to let you see the world from their eyes and your Facebook friends are going to be live-feeding what they are doing ad nauseum (one would expect).
“The world through the eyes of ______” will be just another way everyone shares their day. Mostly cool, somewhat annoying.
For tech businesses it’s important to know all the specs before you get involved with a third party: which technology is being used, which platforms is it being used on and how much content is out there?
Be aware that most major social networks (Snapchat, Instagram, Facebook) are going to use the acquired information for marketing purposes, but concurrently will provide the best analytics.
Also don’t start throwing baskets of eggs at these projects just yet, because no investment is secure.
Remember when 3D movies were all the rage two years ago? Be careful.
Article written by: Andrew Chapados